Table of Contents
- Why Use Customised Bags in Your Marketing Strategy?
- Internal vs. External Communication: How to Use Branded Bags Effectively
- When Should You Use Custom Photo Bags?
- Discover SOL’S Main Bag Categories
- Looking for Something Bigger? Go with Custom Trolleys or Travel Bags
- Which Decoration Techniques Are Suitable for SOL’S Bags?
- Don’t Forget: Colour Matters
- Why Choose SOL’S for Your Personalised Bags?
- Frequently asked questions (FAQ)
- Ready to Create Your Custom Branded Bags?
Why Use Customised Bags in Your Marketing Strategy?
Customised bags offer a large printing surface—much bigger than a cap—and are frequently used in daily life: to carry documents, shop, or travel. This high usability ensures repeated brand exposure in public spaces such as streets, subways, and workplaces.
Benefits of custom branded bags include:
- Continuous visibility when used in public
- Customer loyalty when offered as a gift
- Cost-effective advertising through a practical object
- Reinforcement of your brand values (eco-consciousness, utility, professionalism)
Internal vs. External Communication: How to Use Branded Bags Effectively
For Internal Use: Reward & Equip Your Employees
Offering personalised bags to employees during internal events (e.g., year-end celebrations) helps boost morale, unify teams, and foster brand pride. Choose the right model based on function:
- Backpacks for technicians and field workers
- Briefcases or laptop bags for sales teams or office staff
- Sports bags for wellness or team-building initiatives
For External Use: Reach a Wider Audience
Use custom printed tote bags or canvas shopping bags to reach the public during events or campaigns. These models are:
- Versatile and gender-neutral
- Eco-friendly, enhancing your corporate responsibility image
- Highly appreciated by recipients due to their practicality
SOL’S offers multiple tote bag styles like striped jersey tote bags and organic cotton canvas bags.
When Should You Use Custom Photo Bags?
Custom photo bags can add emotional appeal and relevance to your communication. Ideal for:
- Sports brands featuring athletes or ambassadors
- Tourism or retail showcasing iconic locations or flagship products
- Campaigns requiring stronger visual storytelling
Adding high-quality, vibrant images increases memorability and appeal.
Discover SOL’S Main Bag Categories
Our range includes:
- Backpacks
- Briefcases
- Sports bags
- Duffle bags
- Personalised tote bags
- Travel bags and trolleys
Segmented into six style categories:
| Range | Description |
|---|---|
| Fashion | Trendy, urban styles |