Why use a custom bag as a communication tool for a brand?

A custom bag is a textile communication medium that allows you to display a logo, message, or brand visual on an object used daily. Unlike smaller promotional items such as a pen or cap, a promotional bag offers a larger branding area, which improves readability and visual impact.

Because it is carried in the street, on public transport, at work, or during events, the custom bag acts as a mobile and durable communication medium. Each use exposes the brand to a new audience, helping to strengthen brand recall and visibility.

This type of medium is often used in contexts such as:

• trade shows
• promotional events
• marketing campaigns
• distribution of promotional items
• internal communication with employees

The custom bag thus combines functionality, visibility, and longevity, making it a particularly effective communication tool for businesses.

Discover our SOL’S collection of customizable bags to turn your communication media into effective and durable tools.

Why does a promotional bag offer greater visibility than other promotional items?

A promotional bag usually has a larger printing area than many classic promotional items. This surface allows for the inclusion of:

• a logo
• a slogan
• a campaign visual
• an illustration or photograph

The size of the medium improves message readability and allows for a more impactful visual.

Moreover, unlike some promotional items that stay on a desk or in a drawer, a bag is used in various situations: shopping, commuting, work, or leisure. This increases brand exposure opportunities.

What are the benefits of a custom bag in a marketing strategy?

A custom bag can offer several advantages in a communication strategy.

It can notably:

• increase brand visibility in public spaces
• provide a useful and appreciated corporate gift
• reinforce the recognition of a visual identity
• deliver a message in a durable way
• promote a responsible image through bag reuse

Because it is reusable, the custom bag is often perceived as a more durable and potentially more eco-friendly medium than some disposable promotional items.

How to use a custom bag in internal company communication?

Custom bags can be used internally to strengthen company identity and create a sense of belonging among employees.

For example, some organisations distribute different types of bags according to professional roles:

• a backpack for technicians working in the field
• a messenger or document bag for sales staff
• a sports bag for internal events or company activities

In these cases, the custom bag becomes a tool for identification and team cohesion.

How to use a custom bag in external communication?

In an external communication strategy, custom bags are often distributed during:

• events
• trade shows
• promotional campaigns
• street marketing operations

The personalised cotton tote bag is particularly popular for this type of operation.

This type of bag offers several advantages:

• practical and easy to carry
• generally unisex design
• positive ecological perception among the public

When to use a custom bag with a photo or graphic visual?

A custom bag with a photo allows for a more narrative or emotional visual message.

This type of bag can, for example, feature:

• the portrait of an ambassador or influencer
• the image of a key product
• a photograph of a place or brand universe
• a creative visual from a marketing campaign

Custom bags with photos are often used during:

• product launches
• promotional events
• high-impact visual campaigns

What types of customizable bags are available?

Customizable bags come in many formats to meet different professional or promotional needs.

The most common models include:

• backpacks
• messenger and laptop bags
• sports bags
• cotton tote bags
• travel bags
• soft suitcases

What SOL’S bag ranges are available and what are their uses?

Customizable bags can be organised into different ranges according to style or main use. Discover all SOL'S customizable bags for every use. For example:

Fashion Range

The Fashion range corresponds to bags intended for daily use with a trendy style.

Basics Range

The Basics range groups essential and affordable models, often used for promotional campaigns or mass distribution.

Corporate Range

The Corporate range is designed for professional use.

Sport Range

The Sport range includes bags suitable for sports activities.

Outdoor Range

The Outdoor range prioritises resistance and functionality.

Bio Range

The Bio range uses organic or recycled materials.

Are there large-capacity custom bags?

Yes. Some models offer significant capacity to meet transport or travel needs.

Custom travel bags or trolleys can offer:

• a 94-litre capacity
• a large printing area
• a practical solution for business trips

Which customisation techniques can be used for bags?

The most common techniques include:

• screen printing
• embroidery
• digital printing
• transfer
• flex
• sublimation
• laser engraving

Why is the base colour of the bag important for customisation?

The base colour of the bag strongly influences the readability of the logo or visual.

For optimal results:

• use a light background for a dark logo
• use a dark background for a light logo

Why trust SOL’S for creating custom bags?

SOL’S is a brand specialising in customizable textiles for companies and organisations.

Several factors can guide the choice of a textile supplier like SOL’S:

• OEKO-TEX® Standard 100 certified products
• compliance with textile standards controlled by IFTH
• technical support for choosing branding methods
• ethical and eco-responsible product design

These features can help secure textile communication projects. Here is our SOL’S collection of customizable bags.

Which custom bag to choose for a trade show?

Recommended models are:

• cotton tote bags
• foldable shopping bags

Which branding technique is the most durable for a custom bag?

Embroidery is often considered the most durable, offering a premium finish and good wash resistance.

Can custom bags be ordered in small quantities?

Yes. Digital printing allows the production of small batches, useful for testing or launching a campaign.

Are there eco-friendly custom bags?

Yes. Some models are made of organic cotton or recycled materials and are OEKO-TEX® certified.

How to choose the right bag colour for a logo?

To ensure good readability:

• dark logo → light background
• light logo → dark background

Why is a custom bag a durable textile communication medium?

The custom bag combines:

• frequent reuse
• large communication area
• varied visibility

How to contact SOL’S to create a custom bag?

Phone: +33 (0)1 42 21 16 84
Email: [email protected]

SOL’S supports companies in creating custom bags for internal communication, events, or promotional campaigns.