Table of Contents
- Why Use Customised Bags in Your Marketing Strategy?
- Internal vs. External Communication: How to Use Branded Bags Effectively
- When Should You Use Custom Photo Bags?
- Discover SOL’S Main Bag Categories
- Looking for Something Bigger? Go with Custom Trolleys or Travel Bags
- Which Decoration Techniques Are Suitable for SOL’S Bags?
- Don’t Forget: Colour Matters
- Why Choose SOL’S for Your Personalised Bags?
- Frequently asked questions (FAQ)
- Ready to Create Your Custom Branded Bags?
Why Use Customised Bags in Your Marketing Strategy?
Customised bags offer a large printing surface—much bigger than a cap—and are frequently used in daily life: to carry documents, shop, or travel. This high usability ensures repeated brand exposure in public spaces such as streets, subways, and workplaces.
Benefits of custom branded bags include:
- Continuous visibility when used in public
- Customer loyalty when offered as a gift
- Cost-effective advertising through a practical object
- Reinforcement of your brand values (eco-consciousness, utility, professionalism)
Internal vs. External Communication: How to Use Branded Bags Effectively
For Internal Use: Reward & Equip Your Employees
Offering personalised bags to employees during internal events (e.g., year-end celebrations) helps boost morale, unify teams, and foster brand pride. Choose the right model based on function:
- Backpacks for technicians and field workers
- Briefcases or laptop bags for sales teams or office staff
- Sports bags for wellness or team-building initiatives
For External Use: Reach a Wider Audience
Use custom printed tote bags or canvas shopping bags to reach the public during events or campaigns. These models are:
- Versatile and gender-neutral
- Eco-friendly, enhancing your corporate responsibility image
- Highly appreciated by recipients due to their practicality
SOL’S offers multiple tote bag styles like striped jersey tote bags and organic cotton canvas bags.
When Should You Use Custom Photo Bags?
Custom photo bags can add emotional appeal and relevance to your communication. Ideal for:
- Sports brands featuring athletes or ambassadors
- Tourism or retail showcasing iconic locations or flagship products
- Campaigns requiring stronger visual storytelling
Adding high-quality, vibrant images increases memorability and appeal.
Discover SOL’S Main Bag Categories
Our range includes:
- Backpacks
- Briefcases
- Sports bags
- Duffle bags
- Personalised tote bags
- Travel bags and trolleys
Segmented into six style categories:
| Range | Description |
|---|---|
| Fashion | Trendy, urban styles |
| Basics | Everyday essentials |
| Corporate | Office and professional use |
| Sport | For gym, teams, or sports events |
| Outdoor | Functional and rugged designs |
| Organic | Made from eco-friendly materials |
Choose based on your target audience and brand personality.
Looking for Something Bigger? Go with Custom Trolleys or Travel Bags
Custom travel bags with wheels (trolleys) are ideal for:
- Employee business trips or event logistics
- Large logo printing (e.g., 79 × 31 × 39 cm = 94 L capacity)
- Lifestyle campaigns targeting frequent travellers
They make a bold and professional branding statement wherever they go.
Which Decoration Techniques Are Suitable for SOL’S Bags?
Choosing the right printing method ensures durability and a quality finish. Not all fabrics support all techniques. At SOL’S, we offer:
- Screen printing
- Transfer printing
- Embroidery
- Flex printing
- Dye sublimation
- Digital printing
- Laser engraving
Filter by technique in our catalogue to match your creative vision with compatible materials.
Don’t Forget: Colour Matters
For your bag to look professional and readable:
- Choose a base colour that contrasts with your logo
- Avoid clashing tones or similar shades
- Ask your graphic designer for advice if needed
A well-matched background enhances visual impact and brand recognition.
Why Choose SOL’S for Your Personalised Bags?
With over 30 years of experience in customisable promotional textiles, SOL’S provides:
- High-quality products with OEKO-TEX® Standard 100 certification
- Fabrics free from harmful substances, tested by IFTH (France)
- Expert support in product selection and decoration techniques
- Sustainable, durable and stylish solutions
❓FAQ (Frequently asked questions)
❓ What type of bag is best for a business giveaway?
Canvas tote bags or foldable shopping bags are popular choices. They're eco-friendly, versatile, and offer a large print area for your logo.
❓ Which decoration technique lasts the longest?
Embroidery provides long-term durability and a premium finish. For full-colour logos, transfer printing or digital printing are also great options.
❓ Can I customise bags in small quantities?
Yes. SOL’S offers decoration methods suitable for both small and large runs, allowing flexibility based on your budget and objectives.
❓ Are SOL’S bags eco-friendly?
Many of our models are made from recycled materials or organic cotton and meet the OEKO-TEX® Standard 100, ensuring safety and environmental responsibility.
❓ How do I choose the right colour for my branded bag?
Avoid colours too close to your logo tone. A high-contrast background ensures maximum legibility and impact. Ask your designer for a visual test if needed.
Ready to Create Your Custom Branded Bags?
📞 Call us at +33 (0)1 42 21 16 84
📧 Email: [email protected]
We’ll help you design, produce, and distribute the perfect personalised bags for your brand.
SOL’S — Your trusted partner in eco-conscious, high-quality branded textile accessories.